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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson Education Limited, 2016Edition: Seventh editionDescription: xxvi, 741 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292016627
Subject(s): Genre/Form: DDC classification:
  • 650.072 SAU 22
Contents:
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Summary: This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 650.072 SAU (Browse shelf(Opens below)) Available 000050182
Book - Borrowing Book - Borrowing Central Library First floor 650.072 SAU (Browse shelf(Opens below)) Available 000050184
Book - Borrowing Book - Borrowing Central Library First floor 650.072 SAU (Browse shelf(Opens below)) Available 000050183
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Not for loan 000048288
Book - Borrowing Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000048283
Total holds: 0

Revised edition of Research methods for business students, 2012.

Includes glossary.

Includes appendix.

Includes bibliographical references and index.

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.

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