Applied mass communication theory : a guide for media practitioners / Jack Rosenberry and Lauren A. Vicker.
Material type: TextPublisher: New York ; London : Routledge / Taylor & Francis Group, 2017Edition: Seond editionDescription: xiv, 296 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9781138689121 (pbk)
- 302.23072 ROS 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 302.23072 ROS (Browse shelf(Opens below)) | Available | 000048195 |
Browsing Central Library shelves, Shelving location: First floor Close shelf browser (Hides shelf browser)
No cover image available | ||||||||
302.23072 CRA The craft of media criticism : critical media studies in practice / | 302.23072 HAN The handbook of global media research / | 302.23072 MED Media and mass communication in a digital age / | 302.23072 ROS Applied mass communication theory : | 302.23072 SCH Researching audiences / | 302.23072 WEE Research methods for media and communication / | 302.23072 WIM Mass media research : an introduction / |
Includes bibliographical references and index.
Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.
This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
There are no comments on this title.