Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
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TextPublication details: Boston : Cengage Learning, c.2015.Edition: 5th edDescription: xxiii, 401 p. : ill. ; 23 cmISBN: - 9781133434801 (paperback)
- 1133434800 (paperback)
- Guide to marketing communication plans
- 659.113 PAR 22
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NB - Book (Non borrowing)
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Central Library First floor | Baccah | 659.113 PAR (Browse shelf(Opens below)) | Available | 000044572 | ||
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| 659.113 PAR Advertising campaign strategy : | 659.113 PAR Advertising campaign strategy : | 659.113 PAR Advertising campaign strategy : | 659.113 PAR Advertising campaign strategy : | 659.113 PAR Advertising campaign strategy : | 659.113 PAR Advertising campaign strategy : | 659.130820962 SAM Stereotyping and sexism in advertising : |
Previous edition : 2006.
Includes bibliographical references and index.
This text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process.
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