Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
Material type: TextPublication details: Mason, OH : Thomson/South-Western,2007 2007.Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN:- 0324321430
- 658.8 Sh629
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | 658.8 SHI (Browse shelf(Opens below)) | Available | 000002118 | ||
Book - Borrowing | Central Library First floor | 658.82 SHI (Browse shelf(Opens below)) | Available | 000001401 |
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Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
Includes bibliographical references and indexes.
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