Marketing / Roger A. Kerin ... [et al.].
Material type:
TextSeries: McGraw-Hill/Irwin Series in MarketingPublication details: New York : McGraw-Hill/Irwin,2006. 2006Edition: 8th edDescription: xlvi, 733 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072828803
- 9780072828801
- 658.8 KER 22
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
CD | DVD - With book
|
Central Library First floor | 658.8 MAR (Browse shelf(Opens below)) | Available | 000006813 | |||
Book - Borrowing
|
Central Library First floor | 658.8 MAR (Browse shelf(Opens below)) | Available | 000001407 |
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| 658.8 LOV Services marketing : | 658.8 MAJ The essence of marketing / | 658.8 MAR Marketing / | 658.8 MAR Marketing / | 658.8 MAR Marketing : | 658.8 MAR Online brand communities : | 658.8 MAR Marketing management / |
Includes bibliographical references (p. 673-700) and indexes.
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