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Exploring public relations : global strategic communication / Ralph Tench, Liz Yeomans.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson Education, 2017.Edition: 4th edDescription: xxix, 578 p. : ill. (col.) ; 26 cmISBN:
  • 9781292112183
Subject(s): Genre/Form: DDC classification:
  • 659.2 TEN 22
Contents:
About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index.
Summary: This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
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Item type Current library Collection Call number Status Date due Barcode Item holds
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 659.2 TEN (Browse shelf(Opens below)) Not for loan 000044436
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 659.2 TEN (Browse shelf(Opens below)) Not for loan 000044437
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.2 TEN (Browse shelf(Opens below)) Checked out 05/11/2020 000044438
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.2 TEN (Browse shelf(Opens below)) Available 000044439
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.2 TEN (Browse shelf(Opens below)) Available 000044440
Total holds: 0

Revised edition of Public relations, 2013.

Includes bibliographical references and index.

About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index.

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

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