Marketing research / David A. Aaker... [et al.].
Material type: TextPublication details: Hoboken, NJ : John Wiley & Sons, c.2016.Edition: 12th edDescription: xxiii, 732 p. : ill. ; 26 cmISBN:- 9781119238720 (pbk. : alk. paper)
- 9781119222019 (evalc)
- 9781119355274
- 658.83 MAR 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 658.83 MAR (Browse shelf(Opens below)) | Available | 000044018 |
Total holds: 0
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658.83 MAL Marketing research : | 658.83 MAL Marketing research : an applied approach / | 658.83 MAL Marketing research : an applied approach / | 658.83 MAR Marketing research / | 658.83 MAS Mastering market analytics : business metrics - practice and application / | 658.83 MCD Marketing research / | 658.83 MCD Marketing research essentials / |
Includes bibliographical references and index.
Marketing Research prepares marketing students to make data driven business decisions.
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