Image from Google Jackets

E-marketing / Judy Strauss, Raymond Frost.

By: Contributor(s): Material type: TextTextPublication details: Abingdon ; New York : Routledge / Taylor & Francis Group, 2014.Edition: 7th edDescription: xvi, 480 p. : ill. ; 24 cmISBN:
  • 9780132953443
  • 0132953447
Subject(s): Genre/Form: DDC classification:
  • 658.872 STR 22
Contents:
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.872 STR (Browse shelf(Opens below)) Available 000043095
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 658.872 STR (Browse shelf(Opens below)) Not for loan 000043096
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.872 STR (Browse shelf(Opens below)) Available 000043097
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.872 STR (Browse shelf(Opens below)) Available 000043098
Total holds: 0

Includes bibliographical references and index.

Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.

There are no comments on this title.

to post a comment.

© BUE Library 2020