How brands grow : what marketers don't know / by Byron Sharp.
Material type: TextPublication details: Oxford ; New York : Oxford University Press, 2017.Edition: 1st ed., Reprint edDescription: xvii, 228 p. : ill. ; 23 cmISBN:- 9780195573565 (hbk.)
- 658.827 SHA 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | Baccah | 658.827 SHA (Browse shelf(Opens below)) | Available | 000046862 |
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658.827 NEU The brand gap : | 658.827 RIE Brand management / | 658.827 ROM How brands grow / | 658.827 SHA How brands grow : | 658.827 YOU Brand media strategy : | 658.82701 BRA The philosophy of branding : | 658.82721 VAN The brand management checklist : |
Reprint of the 2010 ed.
Bibliography : p. 218-228.
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