Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.
Material type: TextPublication details: Thousand Oaks : SAGE Publications, c.2015.Description: xi, 259 p. ; ill. : 24 cmISBN:- 9781452242873 (pbk.)
- 658.827 JOH 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | Baccah | 658.827 JOH (Browse shelf(Opens below)) | Available | 000046856 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.827 JOH (Browse shelf(Opens below)) | Available | 000046857 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.827 JOH (Browse shelf(Opens below)) | Available | 000046858 |
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658.827 HAI Brand failures : | 658.827 HED Brand management : | 658.827 JOH Contemporary brand management / | 658.827 JOH Contemporary brand management / | 658.827 JOH Contemporary brand management / | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : |
Includes bibliographical references and index.
Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
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