Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

Contributor(s): Wilson, Alan MMaterial type: TextTextPublication details: Berkshire : McGraw-Hill Higher Education, c.2016Edition: 3rd European edDescription: xvii, 538 p. : ill. ; 27 cmISBN: 9780077169312; 007716931XSubject(s): Service industries -- Marketing | Customer services | Marketing | | BAEPS, Business Administration Generalities September2017 | Management and Business StudiesDDC classification: 658.8
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658.8 SER (Browse shelf (Opens below)) Available 000046546
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Includes bibliographical references and index.

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