Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.
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TextPublication details: Mason, OH : Thomson /South-Western,2006 2006.Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN: - 0324319967 (hardcover)
- 0324422830
- 658.8 H6751
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Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
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