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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin,2006 2006.Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN:
  • 0072961945 (alk. paper)
  • 0071244964
Subject(s): DDC classification:
  • 658.8 Z372
Online resources:
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.8 ZEI (Browse shelf(Opens below)) Available 000001660
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Includes bibliographical references and index.

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