Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].

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Material type: Text

TextPublication details: London ; Sterling, VA : Kogan Page,2004 2004.Edition: 2nd edDescription: xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
CD \| DVD - With book	Central Library First floor		658.8 CHE (Browse shelf(Opens below))	Available		000007533
Book - Borrowing	Central Library First floor		658.8 CHE (Browse shelf(Opens below))	Available		000001662

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Includes index.

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