Marketing Research / Donald R. Cooper, Pamela S. Schindler.
Material type: TextSeries: McGraw-Hill/Irwin Series in Marketing | McGraw-Hill/Irwin Series in MarketingPublication details: New York : The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc. , c. 2006.Description: xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.)ISBN:- 0071115706
- 9780071115704
- 658.83 COO 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 658.83 COO (Browse shelf(Opens below)) | Available | 000001665 | |||
CD | DVD - With book | Central Library First floor | 658.83 COO (Browse shelf(Opens below)) | Available | 000006851 |
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658.83 CHA Marketing analytics : | 658.83 CHU Marketing research : | 658.83 COO Marketing Research / | 658.83 COO Marketing Research / | 658.83 EAS Marketing Research : | 658.83 ESS Essentials of marketing research / | 658.83 HAD The handbook of market intelligence : |
Glossary : p. 750-766.
Indexes: p. 771-790.
Bibliography: p. 726-749.
Mohamed Hussein
Reviewed by: wessam
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