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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Higher Education, 2013.Edition: 6th ed., McGraw-Hill international edDescription: 642 p. ; 21 cmISBN:
  • 9780071086967
  • 007108696X
Subject(s): Genre/Form: DDC classification:
  • 22 658.8 ZEI
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Item type Current library Collection Call number Status Date due Barcode Item holds
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Not for loan 000041509
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Available 000041510
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Available 000041511
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Available 000041512
Total holds: 0

Previous ed.: Boston, Mass.; London: McGraw-Hill, 2009.

Index : p. 622-642.

Includes bibliographical references.

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