Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: New York : McGraw-Hill Higher Education, 2013Edition: 6th ed., McGraw-Hill international edDescription: 642 p. ; 21 cmISBN: 9780071086967; 007108696XSubject(s): Service industries -- Marketing | Customer services | | BAEPS, Business Administration March2017Genre/Form: -- Text book DDC classification: 658.8
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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NB - Book (Non borrowing)
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Central Library First floor | Baccah | 658.8 ZEI (Browse shelf (Opens below)) | Not for loan | 000041509 | ||
Book - Borrowing
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Central Library First floor | Baccah | 658.8 ZEI (Browse shelf (Opens below)) | Available | 000041510 | ||
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Book - Borrowing
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Central Library First floor | Baccah | 658.8 ZEI (Browse shelf (Opens below)) | Available | 000041511 | ||
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Book - Borrowing
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Central Library First floor | Baccah | 658.8 ZEI (Browse shelf (Opens below)) | Available | 000041512 |
Total holds: 0
Previous ed.: Boston, Mass.; London: McGraw-Hill, 2009.
Index : p. 622-642.
Includes bibliographical references.
Other editions of this work
| Services marketing : by Zeithaml, Valarie A. ©2006 | |
| Services marketing : by Zeithaml, Valarie A. ©2006 | |
| Services marketing : by Zeithaml, Valarie A. ©2009 |
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