Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald.
Material type:
TextPublication details: Amsterdam ; Boston : Butterworth-Heinemann,2002 2002.Edition: 5th edDescription: xix, 630 p. : ill. ; 25 cmISBN: - 0750656255 (pbk.)
- 658.802 MCD
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|---|---|---|---|---|---|---|
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Central Library First floor | 658.8 MCD (Browse shelf(Opens below)) | Available | 000001673 |
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| 658.8 MAR Online brand communities : | 658.8 MAR Marketing management / | 658.8 MAX Marketing : | 658.8 MCD Marketing Plans : | 658.8 MOH Marketing of high-technology products and innovations / | 658.8 MOR Elements of marketing / | 658.8 OLD Management : |
Includes index.
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