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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2007.Edition: 3rd edDescription: p. cmISBN:
  • 0131866222
Other title:
  • Integrated advertising, promotion, and marketing communications
Subject(s): DDC classification:
  • 659.1 C626
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