Online brand communities : using the social web for branding and marketing / Francisco J. Martinez Lopez.
Material type: TextPublication details: New York : Springer international publishing ; c. 2016.Edition: 1st edDescription: viii, 253 p. : ill. ; 24 cmISBN:- 9783319248240
- 22 658.8 MAR
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 658.8 MAR (Browse shelf(Opens below)) | 25840 | Available | 000045196 |
Total holds: 0
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658.8 MAR Marketing / | 658.8 MAR Marketing / | 658.8 MAR Marketing : | 658.8 MAR Online brand communities : | 658.8 MAR Marketing management / | 658.8 MAX Marketing : | 658.8 MCD Marketing Plans : |
Includes bibliographical references.
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