Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
Material type: TextPublication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2016.Edition: 2nd edDescription: xiv, 307 p. : ill. ; 24 cmISBN:- 9781138804692
- 658.827 22 HED
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | Academic Bookshop | 658.827 HED (Browse shelf(Opens below)) | 9129 | Available | 000034178 |
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Includes bibliographical references and indexes.
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