The principles of Islamic marketing / Baker Ahmad Alserhan, Qatar University.Material type: TextPublication details: Surrey, England : Gower Publishing Limited ; Burlington, Vermont : Gower Publishing Company, c.2015.Description: xii, 246 p. : ill. ; 25 cmSubject(s): DDC classification:
- 22 658.80088297 ALS
|Item type||Current library||Collection||Call number||Status||Date due||Barcode||Item holds|
|Book - Borrowing||Central Library First floor||Baccah||658.80088297 ALS (Browse shelf(Opens below))||Available||000033503|
Index : p. 233-246.
Includes bibliographical references.
Pt.1, Understanding islamic marketing: Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- Pt.2, The Islamic marketing mix:
The Islamic product (tayyibat) -- Islamic pricing practices --
Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Pt.3, Issues in Islamic marketing:
Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds --
Islamic hospitality -- Islamic marketing and branding : a strategic perspective.
Covering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It identifies the features of the Islamic structure of International Marketing practices and ethics.