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Customer value generation in banking : the Zurich model of customer-centricity / Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau.

By: Contributor(s): Material type: TextTextSeries: Management for professionalsPublication details: Cham : Springer, c.2016.Description: xxii, 195 p. : ill. ; 24 cmISBN:
  • 9783319199375
Subject(s): DDC classification:
  • 332.1068 22 AUG
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Includes bibliographical references.

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