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Online political communication : how to use the web to build consensus and boost participation / by Gianluca Giansante.

By: Material type: TextTextPublication details: Cham : Springer, c.2015.Description: xv, 188 p. : ill. ; 24 cmISBN:
  • 9783319176161 (pbk.)
Subject(s): DDC classification:
  • 320.014 GIA 22
Summary: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor THe Middle East Observer 320.014 GIA (Browse shelf(Opens below)) 2202 Available 000032324
Total holds: 0

Includes bibliographical references.

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

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