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Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Oxford University Press, c.2015.Edition: 3rd edDescription: xxi, 571 p. : ill. ; 25 cmISBN:
  • 9780199684090 (pbk.)
Subject(s): DDC classification:
  • 22 658.8101 WES
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 658.8101 WES (Browse shelf(Opens below)) Available 000032197
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8101 WES (Browse shelf(Opens below)) 25136 Available 000034602
Total holds: 0

Index : p. [553]-571.

Includes bibliographical references.

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