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Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston.

By: Material type: TextTextPublication details: Indianapolis : John Wiley & Sons, c.2014.Description: xxx, 690 p. : ill. ; 24 cmISBN:
  • 9781118373439 (pbk)
  • 111837343X (pbk)
Subject(s): DDC classification:
  • 658.80072 22 WIN
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Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Academic Bookshop 658.80072 WIN (Browse shelf(Opens below)) 4864 Available 000031545
Total holds: 0

Index : p. 673-690.

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