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Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.]

Contributor(s): Material type: TextTextPublication details: Cincinnati : Pinnaflex Educational Resources, c.2000.Edition: 9th edDescription: xiv, 690 p. : ill. (some col.) ; 24 cmISBN:
  • 1893673057
  • 9781893673052
Subject(s): DDC classification:
  • 658.8 PRO 22
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Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.8 PRO (Browse shelf(Opens below)) Available 000031523
Total holds: 0

Index : p. 673-688.

Includes bibliographical references.

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