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Marketing of high-technology products and innovations / Mohr, Sengupta, Slater.

By: Contributor(s): Material type: TextTextSeries: Pearson custom libraryPublication details: Harlow : Pearson Education Limited, c.2014.Edition: 3rd ed., Pearson new international edDescription: ii, 542 p. : ill. ; 28 cmISBN:
  • 9781292040332 (paperback)
  • 1292040335 (paperback)
Subject(s): DDC classification:
  • 658.8 22 MOH
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Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor sphinx 658.8 MOH (Browse shelf(Opens below)) 70058 Available 000031508
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Index : p. 527-542.

"Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents.

Adapted for use outside the U.S. and Canada from the standard third edition, ©2010.

Originally published as: Marketing of high-technology products and innovations / Jakki Mohr. 2001.

Publication date from publisher's website.

Includes bibliographical references.

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