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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: [Singapore] : McGraw-Hill Education, c.2015.Edition: 10th ed., Global edDescription: xxxvi, 842 p. : ill. ; 28 cmISBN:
  • 9789814575119
  • 9814575119
Subject(s): Genre/Form: DDC classification:
  • 22 659.1 BEL
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Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 BEL (Browse shelf(Opens below)) Available 000033893
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 BEL (Browse shelf(Opens below)) Available 000033894
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 BEL (Browse shelf(Opens below)) Available 000033895
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 659.1 BEL (Browse shelf(Opens below)) Not for loan 000031297
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 BEL (Browse shelf(Opens below)) Available 000031298
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 BEL (Browse shelf(Opens below)) Available 000031244
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 BEL (Browse shelf(Opens below)) Available 000031242
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 BEL (Browse shelf(Opens below)) Available 000031243
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 BEL (Browse shelf(Opens below)) 25840 Available 000034481
Total holds: 0

"MHID 981-4575-11-9"--Title page verso.

Glossary : p. 767-779.

Includes bibliographical references and indexes.

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Other editions of this work

Other editions
Advertising and promotion : by Belch, George E. ©2001
Advertising and Promotion : by Belch, George E. ©2012
Advertising and Promotion : by George E. Belch. ©2007