Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

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Material type: Text

TextPublisher number: www.bl.ukPublication details: Mason, Ohio : Thomson/South-Western, 2006.Edition: 4th edDescription: xxvi, 400 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book - Borrowing	Central Library First floor	Baccah	659.113 PAR (Browse shelf(Opens below))	Available		000002274

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