Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz.
Material type: TextPublication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2013.Description: xix, 376 p. : ill. ; 26 cmISBN:- 9780415657877 (hardback : alk. paper)
- 9780415657884 (pbk. : alk. paper)
- 9780203076460 (ebook : alk. paper)
- 658.800285574 BAN 22
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 658.800285574 BAN (Browse shelf(Opens below)) | 21758 | Available | 000039803 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.800285574 BAN (Browse shelf(Opens below)) | 3640 | Available | 000034580 |
Total holds: 0
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658.8002854678 CHA Emarketing excellence : | 658.8002854678 CHA Emarketing excellence : | 658.800285574 BAN Marketing database analytics : | 658.800285574 BAN Marketing database analytics : | 658.8005 JOU Journal of marketing management/ | 658.8005 MAR Marketing; | 658.8005 MAR The Marketing Review / |
Index : p. 373-376.
Bibliography : p. [370]-371.
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