Social marketing : from tunes to symphonies / Gerard Hastings and Christine Domegan.
Material type:
TextPublication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2014.Edition: 2nd edDescription: xxiv, 526 p. : ill. (some col.) ; 26 cmISBN: - 9780415683722 (hardback)
- 0415683726 (hardback)
- 9780415683739 (pbk.)
- 0415683734 (pbk.)
- 658.8 HAS 22
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book - Borrowing
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Central Library First floor | Baccah | 658.8 HAS (Browse shelf(Opens below)) | 21758 | Checked out | 05/11/2020 | 000039761 |
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| 658.8 HAD Customer Excellence HandBook : | 658.8 HAD Marketing excellence handbook : | 658.8 HAD Marketing excellence handbook : | 658.8 HAS Social marketing : | 658.8 HAS Social marketing : why should the Devil have all the best tunes? / | 658.8 HOF Services marketing : | 658.8 HUL Marketing / |
Index : p. 516-526.
Includes bibliographical references.
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
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