Image from Google Jackets

Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson Education Limited, c.2015.Edition: 12th ed., Global edDescription: 672 p. : ill. ; 28 cmISBN:
  • 9781292016788 (paperback)
  • 1292016787 (paperback)
Subject(s): DDC classification:
  • 22 658.8 ARM
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 ARM (Browse shelf(Opens below)) 21758 Available 000039604
Total holds: 0

Includes indexes.

Glossary : p. 615-624.

Publication date from publisher's website.

Authorized adaptation from the United States 12th edition, ISBN 9780133451276, ©2015, for use outside the United States and Canada.

Bibliography : p. 625-650.

There are no comments on this title.

to post a comment.

© BUE Library 2020