Airport marketing / Nigel Halpern and Anne Graham.
Material type:
TextPublication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2013.Edition: 1st edDescription: xvii, 225 p. : ill. ; 25 cmISBN: - 9780415529396
- 387.7360688 22 HAL
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
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Central Library First floor | Baccah | 387.7360688 HAL (Browse shelf(Opens below)) | 21758 | Available | 000039014 |
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| 387.5 STO Maritime economics / | 387.710973 VAS Introduction to air transport economics : from theory to applications / | 387.72 SEA The geography of air transport / | 387.7360688 HAL Airport marketing / | 388 PHY Physical infrastructure development : | 388.015118 ORT Modelling Transport / | 388.015118 ORT Modelling Transport / |
Index : p. 219-225.
Includes bibliographical references.
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
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