Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik.
Material type: TextPublication details: New York : Mcgraw-Hill, c.2012.Description: xiv, 316 p. : ill. ; 23 cmISBN:- 9780071824491 (pbk.)
- 0071824499
- 22 658.872 SPO
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 658.872 SPO (Browse shelf(Opens below)) | 21758 | Available | 000039608 |
Browsing Central Library shelves, Shelving location: First floor Close shelf browser (Hides shelf browser)
658.872 SHE Maximum success with LinkedIn : | 658.872 SIN Social media marketing for dummies / | 658.872 SMI The social media management handbook : | 658.872 SPO Social media analytics : | 658.872 SPO Social media analytics : | 658.872 STR E-Marketing / | 658.872 STR E-marketing / |
Index : p. 307-316.
"Also available as an E-Book on BusinessBlog on facebook or on Mhprofessional.com"
Includes bibliographical references.
Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.
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