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Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik.

By: Sponder, MarshallContributor(s): Kaushik, Avinash [author of introduction, etc.]Material type: TextTextPublication details: New York : Mcgraw-Hill, c.2012Description: xiv, 316 p. : ill. ; 23 cmISBN: 9780071824491 (pbk.) ; 0071824499Subject(s): Internet marketing | Marketing research | Social media | | BAEPS, Business Administration August2015 | BAEPS, Business Administration January2016DDC classification: 658.872 Summary: Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.
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Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.872 SPO (Browse shelf (Opens below)) 21758 Available 000039608
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Index : p. 307-316.

"Also available as an E-Book on BusinessBlog on facebook or on Mhprofessional.com"

Includes bibliographical references.

Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.

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Social media analytics : by Sponder, Marshall. ©2012