Consumer behavior / Martin Evans, Ahmad Jamal, Gordon Foxall.
Material type: TextPublication details: Hoboken, NJ : John Wiley & Sons, Ltd., c2006.Description: xv, 404 p. : ill. ; 26 cmISBN:- 0470093528 (alk. paper)
- Consumer behavior
- 658.8/342 Ev151
Contents:
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 658.8342 EVA (Browse shelf(Opens below)) | Available | 000002381 |
Total holds: 0
Includes bibliographical references (p. [368]-388) and index.
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
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