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Consumer behavior / Martin Evans, Ahmad Jamal, Gordon Foxall.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : John Wiley & Sons, Ltd., c2006.Description: xv, 404 p. : ill. ; 26 cmISBN:
  • 0470093528 (alk. paper)
Other title:
  • Consumer behavior
Subject(s): DDC classification:
  • 658.8/342 Ev151
Online resources:
Contents:
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.8342 EVA (Browse shelf(Opens below)) Available 000002381
Total holds: 0

Includes bibliographical references (p. [368]-388) and index.

Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.

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