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International business : the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson Education Limited, c.2014.Edition: 3rd ed., Global edDescription: 619 p. : ill. (col.) ; 28 cmISBN:
  • 9780273787068 (paperback)
  • 0273787063 (paperback)
Subject(s): DDC classification:
  • 658.049 22 CAV
Contents:
Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 658.049 CAV (Browse shelf(Opens below)) 339 Available 000039062
Total holds: 0

"Authorised adaptation from the United States edition, entitled International business, the new realities, 3rd edition, ISBN 978-0-13-299126-1 by S. Tamer Cavusgil, Gary Knight and John R. Riesenberger, published by Pearson Education © 2014"--Title page verso.

Includes indexes.

Glossary : p. 573-578.

Bibliography : p. 579-600.

Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence.

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