Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.

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Material type: Text

TextPublication details: Harlow : Pearson Education Limited, c.2015.Edition: 8th ed., Global edDescription: 496 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Book - Borrowing	Central Library First floor	Alahram	658.87 PAL (Browse shelf(Opens below))	339	Available		000039088

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Authorized adaptation from the United States 8th edition, for use outside the United States and Canada.

This eighth edition has a new title, a new structure, several new chapters, and substantial revisions.

Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.

Includes bibliographical references and indexes.

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