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Marketing research / Carl McDaniel, Jr., Roger Gates.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley,2007 2007Edition: 7th edDescription: xxvi, 617, [58] p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0471455199 - 9780471755289
Subject(s): DDC classification:
  • 658.83 M4599
Online resources:
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Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.83 MCD (Browse shelf(Opens below)) Available 000002375
Total holds: 0

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references and index.

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