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Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa.

By: Keegan, Warren J [author.]Contributor(s): Green, Mark C [author.]Material type: TextTextPublisher: Boston : Pearson Education Limited, 2015Edition: Eighth edition; Global editionDescription: 608 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1292017384 (pbk.); 9781292017389 (pbk.)Subject(s): Export marketing | International trade | BAEPS, Business Administration June2015 Communication and mass media August2015 | BAEPS, Business Administration November2016 Communication and mass media November2016Genre/Form: -- Reading bookDDC classification: 658.84 Online resources: Student access code | Instructor's resource center
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Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.84 KEE (Browse shelf (Opens below)) Available 000049952
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.84 KEE (Browse shelf (Opens below)) 25840 Available 000034807
Book - Borrowing Book - Borrowing Central Library
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Alahram 658.84 KEE (Browse shelf (Opens below)) 315 Available 000038686
Total holds: 0

Includes glossary.

Includes bibliographical references and index.

Wessam

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Other editions of this work

Other editions
Global marketing / by Keegan, Warren J. ©2005
Global marketing / by Keegan, Warren J. ©2011