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Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson Education Limited, 2015Edition: Eighth edition; Global editionDescription: 608 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1292017384 (pbk.)
  • 9781292017389 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 658.84 KEE 22
Online resources:
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.84 KEE (Browse shelf(Opens below)) Available 000049952
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.84 KEE (Browse shelf(Opens below)) 25840 Available 000034807
Book - Borrowing Book - Borrowing Central Library First floor Alahram 658.84 KEE (Browse shelf(Opens below)) 315 Available 000038686
Total holds: 0

Includes glossary.

Includes bibliographical references and index.

Wessam

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