Commercial data mining : processing, analysis and modeling for predictive analytics projects / David Nettleton.
Material type: TextSeries: The Savvy manager's guidesPublication details: Waltham : Morgan kaufmann / Elsevier, c.2014.Description: xi, 288 p. ; ill. ; 23 cmISBN:- 9780124166028 (paperback)
- 006.312 NET 22
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library Lower Floor | Baccah | 006.312 NET (Browse shelf(Opens below)) | 2000088 | Available | 000034905 | ||
Book - Borrowing | Central Library Lower Floor | Alahram | 006.312 NET (Browse shelf(Opens below)) | 324 | Available | 000038568 |
Browsing Central Library shelves, Shelving location: Lower Floor Close shelf browser (Hides shelf browser)
006.312 LES Mining of massive datasets / | 006.312 LES Mining of massive datasets / | 006.312 MEN Data mining mobile devices / | 006.312 NET Commercial data mining : | 006.312 NET Commercial data mining : | 006.312 PRO Data science for business / | 006.312 PRO Data science for business / |
Index : p. 281-288.
Bibliography : p. 279-280.
Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies .
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