Image from Google Jackets

Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008.Edition: 1st edDescription: xiv, 231 p. : forms, photographs, tables ; 24 cmISBN:
  • 9780080557076 (ebook)
Subject(s): Genre/Form: DDC classification:
  • 22 AVR 338.47910688
Contents:
pt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 338.47910688 AVR (Browse shelf(Opens below)) Available 000038454
Book - Borrowing Book - Borrowing Central Library First floor Baccah 338.47910688 AVR (Browse shelf(Opens below)) Available 000038455
Book - Borrowing Book - Borrowing Central Library First floor Baccah 338.47910688 AVR (Browse shelf(Opens below)) Available 000038456
Total holds: 0

Index : p. 225-231.

Bibliography : p. 211-224.

pt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice.

There are no comments on this title.

to post a comment.

© BUE Library 2020