Image from Google Jackets

Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.

By: Material type: TextTextPublication details: Thousand Oaks [California] : SAGE Publications, c.2013.Edition: 2nd edDescription: xiii, 245 p. : ill. ; 23 cmISBN:
  • 9781452230047 (pbk. : alk. paper)
Subject(s): Genre/Form: DDC classification:
  • 658.8 22 CRA
Contents:
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 CRA (Browse shelf(Opens below)) Available 000037638
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 CRA (Browse shelf(Opens below)) Available 000037639
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 CRA (Browse shelf(Opens below)) Available 000037640
Total holds: 0

Includes bibliographical references and index.

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.

There are no comments on this title.

to post a comment.

© BUE Library 2020