Image from Google Jackets

Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.

By: Material type: TextTextPublication details: Upper Saddle River, United States : Wharton School Pub., Pearson Education, Inc., c.2008.Description: xx, 296 p. : ill. ; 24 cmISBN:
  • 0132352214 (hbk. : alk. paper)
  • 9780132352215 (hbk. : alk. paper)
Subject(s): Genre/Form: DDC classification:
  • 658.812 22 KUM
Contents:
Introduction-Maximizing profitability-Customer selection metrics-Managing customer profitability-Maximizing customer profitability -Managing loyalty and profitability simultaneously-Optimal allocation of resources across marketing and communication strategies-Pitching the right product to the right customer at the right time-Preventing attrition of customers-Managing multichannel shoppers-Linking investments in branding to customer profitability-Acquiring profitable customers-Managing customer referral behavior-Organizational and implementation challenges-The future of customer management.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.812 KUM (Browse shelf(Opens below)) 20677 Available 000037171
Total holds: 0

Index : p. 283-296.

Includes bibliographical references.

Introduction-Maximizing profitability-Customer selection metrics-Managing customer profitability-Maximizing customer profitability -Managing loyalty and profitability simultaneously-Optimal allocation of resources across marketing and communication strategies-Pitching the right product to the right customer at the right time-Preventing attrition of customers-Managing multichannel shoppers-Linking investments in branding to customer profitability-Acquiring profitable customers-Managing customer referral behavior-Organizational and implementation challenges-The future of customer management.

There are no comments on this title.

to post a comment.

© BUE Library 2020