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Buy.ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]

By: Contributor(s): Material type: TextTextPublication details: New York, United States : Broadway Books, c.2010.Edition: 1st pbk. edDescription: xi, 254 p. ; 21 cmISBN:
  • 9780385523899 (pbk.)
  • 0385523890 (pbk.)
Other title:
  • Buyology
Subject(s): Genre/Form: DDC classification:
  • 22 658.8342 LIN
Contents:
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses-And the answer is ... : neuromarketing and predicting the future-Let's spend the night together : sex in advertising-Brand new day : the future of marketing and advertising-Conclusion : good times, bad times.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8342 LIN (Browse shelf(Opens below)) 20677 Checked out 26/04/2023 000037159
Total holds: 1

"With a new chapter on buying in today's economy"-Cover.

Previously published in hardcover in slightly different form : New York : Doubleday, 2008.

New York Times best seller.

Index : p. 245-254.

Bibliography : p. 239-243.

A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses-And the answer is ... : neuromarketing and predicting the future-Let's spend the night together : sex in advertising-Brand new day : the future of marketing and advertising-Conclusion : good times, bad times.

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