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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

By: Contributor(s): Material type: TextTextPublication details: New York, United States : McGraw-Hill Irwin ; c.2013.Edition: 14th ed., International student edDescription: xxxix, 722 p. : ill. ; 28 cmISBN:
  • 9780071318389 (pbk.)
  • 0071318380 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 659.1 22 ARE
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Textbooks Book - Textbooks Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Available 000035385
Book - Textbooks Book - Textbooks Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Available 000035386
Book - Textbooks Book - Textbooks Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Available 000035387
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Available 000035388
Book - Textbooks Book - Textbooks Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Available 000035389
Total holds: 0

Includes Indexes.

Includes appendix.

Includes bibliographical references.

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