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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublisher: Boston, Mass. ; London : Pearson Education, [2013]Copyright date: c2013Edition: Fourth edition; Global editionDescription: 590 pages : illustrations (color), portraits (chiefly color) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273779414 (paperback)
  • 0273779419 (paperback)
Subject(s): DDC classification:
  • 658.827 KEL 22
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Available 000035016
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Available 000035017
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Not for loan 000029528
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Available 000029529
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Available 000029533
Total holds: 0

Includes bibliographical references and index.

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