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Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill Irwin, [2010]Copyright date: c2010 Edition: Second edition; International student editionDescription: xxxv, 683 pages : illustrations (color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071285466
  • 9780071285469
Subject(s): DDC classification:
  • 658.8 GRE 22
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) Available 000048546
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) Available 000033820
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) Available 000033821
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) Available 000033822
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) 12 Available 000027714
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) 12 Available 000027715
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 GRE (Browse shelf(Opens below)) 12 Available 000027716
Total holds: 0

Includes bibliographical references and indexes.

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