Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, c2012.Edition: 9th ed. / with contributions by Jörg DietzelDescription: xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cmISBN: - 0071314407
- 9780071314404
- 659.1 23 BEL
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
NB - Book (Non borrowing)
|
Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Not for loan | 000027281 | ||
Book - Borrowing
|
Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027282 | ||
|
Book - Borrowing
|
Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027283 | ||
|
Book - Borrowing
|
Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027284 | ||
|
Book - Borrowing
|
Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027285 | ||
|
Book - Borrowing
|
Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027289 | ||
|
Book - Borrowing
|
Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027290 |
Total holds: 0
Previous ed.: 2009.
"Global edition"-Cover.
Includes bibliographical references and index.
There are no comments on this title.